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The Power of a Positive Online Review
As I have mentioned in other blog posts, the Web has changed the rules when it comes to spreading information about local businesses. This is particularly true when we look at reviews that are given to...
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The Hidden ROI of Social Media Marketing
As a former survey researcher, I understand the importance of measuring the success of your marketing efforts. If you don’t have a way to measure how well any given marketing campaign is doing, how do...
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Sometimes It Pays to Trust Your Gut
As I mentioned in my last blog post, it is important that organizations measure the success of all of their marketing efforts. In most cases, measurement is required to justify the costs associated...
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The Business Decision: Unintended Consequences
Every waking minute, humans make choices. Do you wear the blue shirt or the white one? Do you eat lunch at Subway or McDonald’s? Do you eat lunch at all? Sometimes, external factors influence the...
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Providing a Great Work Environment Is Good for Business
A recent article that was posted on CNNMoney.com reminded me of the fact that providing a great work environment for its employees is extremely important for any company. Companies that provide a great...
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Don’t Drink the Kool-Aid
On Monday, I went to the post office to ship a couple of items that I had sold on eBay last weekend. During the transaction, the postal employee working behind the counter asked the usual questions...
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Every Interaction With a Consumer Is Marketing
Others have said it before, but I will say it again. Marketing is not handled by just the people in a company’s marketing department. Marketing is everyone’s responsibility. I was reminded of this...
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Social Media Marketing Is About Business… And, That’s No B.S.
By now, you have probably heard someone say that your business should be using social media to help market your products or services. There is no doubt that the other decision-makers in your company...
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Online Video Marketing – Just What the Doctor Ordered
If your business isn’t utilizing online video to market your products or services, you are probably missing out on a great opportunity to connect with your customers and potential customers. A research...
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The Importance of Training Employees About the New Uses of Technology
The Deer in the Headlights Look We have all seen it. In fact, we have all probably displayed that look on our faces at one time or another. For those of us who are early adopters of new technology, we...
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Need to Increase Sales in Your Brick-and-Mortar Store? Offer Customers a...
The lowly shopping cart, otherwise known as a buggy, carriage, trundler, wagon, or a trolley if you live in the United Kingdom or Australia, can be an easily overlooked sales tool in brick-and-mortar...
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Reward Customers for Good Behavior to Generate Positive Word of Mouth
The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a...
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Sometimes It’s What a Brand Doesn’t Do That Loses the Sale
In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive...
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User-Generated Content Is Fuel for Recommendation Engines
By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these...
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Customers Love Coupons, but Hate the Fine Print
There is a lot of evidence out there that coupons help drive sales. This is partially due to the fact that customers like coupons. In fact, I’d even go as far as to say that customers love coupons....
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Low- or No-Tech Solutions for Retail Loss Prevention
While the estimates vary by source, the fact is retailers lose a lot of money each year as a result of theft. According to one source, United States retailers are losing $60 billion a year due to...
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A New Study Finds That Improving Customer Satisfaction Really Is Good for...
For years, marketing consultants have said that improving customer satisfaction is the key to success. However, while most business leaders would agree that customer satisfaction should be a top...
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Why Customer Experience Is More Important Than Ever Before
No matter what product or service you sell, every business is your competition. While this has always been the case, current trends are forcing companies to face the reality that their customers now...
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